About Us
Behind the brand...
#BlackBoyJoy® Apparel is a lifestyle athleisure wear brand with a mission to promote positive imagery while celebrating Black culture in an empowering way. We offer a variety of options for every season including hoodies, sweatshirts, joggers, tank tops, t-shirts, crop tops, bags, hats & more. Our goal is to use our platform to create a new narrative in media about Black men and women through highlighting Black culture in fashion.
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"My vision was to promote positive imagery while celebrating my community in an empowering way. The idea was birthed from a song, #BlackBoyJoy, I wrote and produced in 2016. As a working musician and artist, I wanted the message of that song to resonate with people beyond the music. I also felt there was a need for more black-owned, street style apparel options in the market, much like what I experienced growing up (i.e. FUBU, Phat Farm, Sean John). My hope is to use this platform to create a new narrative, bring awareness to issues specific to Black men and women, and highlight Black culture as a whole."
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- Orlando Dixon, Founder & CEO
All products are made from premium, high-quality materials. Soft, comfortable fabric and fit. True to size; for slimmer fit choose a size smaller than normal.
Cool iron inside-out if necessary. Do not iron decoration. Do not dry clean.
Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners. Tumble dry low, or hang-dry for longest life.